Fans can experience the NCAA tourney online, MLB, and U.S. Golf Open. Now the NFL is getting into the digital mix, with NBC creating an interactive distribution for it’s Sunday Night Football Games. From the Wall Street Journal:
But it is a tentative step, covering only games that air on NBC, excluding the NFL’s 239 other games that air on other networks, including CBS, Fox and ESPN, during the regular season. Nor does it include the league’s playoffs or the Super Bowl, which will air on NBC next year.
Viewers will be able to choose from among at least four live camera angles and review statistics that update during the game, according to the league. The league and the network will share in ad sales.
Seriously, who’s using their laptop Sunday nights at 8:30 p.m. NBC is availalbe for all who have local network TV, for free on our flat screen and plasma TVs. To really capitalize on this trend to watch the NFL on our laps tops, would be for ESPN (this will never happen) to broadcast the Monday night games online. Thus, people working on the west coast could watch the games while finishing up their office jobs.
In addition, the NFL is making $3.7 billion dollars a year on the Direc TV deal, so this is more like a tease then a delivery of life streaming NFL content. The NFL’s monopoly over how they control the viewing of their games is far too lucrative to alter their long-term distribution model. Unless you want a double helping of John Madden, on the big screen and Mac Book Pro, we see these streams at a low.