When we first used Red Lasso last year, and we talked a friend and coleague who knows the digital space like the back of his hand. We emailed him about how “cool” we thought it was to be able to clip a TV show highlights to embed with great ease on our blogs. We loved that any ESPN show could be recorded, digitized, and then allowed to be shared on the internet. Open Source had won, and we could now dissect Cold Pizza with ease. My friend said “yeah, it’s a great service, too bad they’ll be sued out existence.”
Now, it’s official, Red Lasso, we will wear black for you this week since you have indeed been “sued out of existence” and are shutting down. The Feds gave you a cease and desist order on behalf of Hulu (Fox and NBC). The political blogs Huffington Post and Crooks and Liars saw this day coming and feared that with the Lasso’s eventual downfall, they would lose hundreds and thousands of archives.
CBS, Fox, and NBC had filed lawsuit against the company, and unfortunately as bloggers we’ll continue to scour youtube for our pirated clips. Google’s army of lawyers is much larger than the Lasso’s. Until the networks get together and offer an easier and more simple way to cut-up our ESPN, CBS, and local news clips, we’ll be waiting for the next Lasso. R.I.P.